The food industry has lost the plot.
If it was not bad enough to have taste-free tomatoes genetically modified so they will not wet the bread in a sandwich, bananas deceptively skin-ripened by gas but hard and green inside, peaches picked rock hard for travelling but which shrivel before they ripen, beans which are sprayed for a glossy appearance and then go slimy after a day in a plastic bag....
That is all simply vile. It is all a profiteering scam which exploits hapless shoppers - but can be sidestepped if one has access to a farmer's market.
But now it is openings.
The market has gone to work on openings, making things so secure, sterile and tamper-proof that - forget tampering, one simply can't get into them.
My rage at closures has been rising for some time.
For years as a supporting mum, I surmounted difficulties of opening the odd seemingly impenetrable container with determined techniques. And I won.
Now with all that self-sufficiency under my belt, I am older, wiser, more adept and experienced - and utterly unable to get into containers.
My favourite curd cheese requires one to bruise fingers and break nails to dislodge the security flap on the rim of the container.
Delicious dips require one to resort to teeth to get purchase on the wicked pull-tab which needs to be peeled off before the lid can be removed. Oftentimes, the tabs simply tear off, leaving one prising with sharp knives and generally endangering oneself trying to get to the contents.
Then there are the jams and sauces in today's uber-secure jars.
All the tapping on the rims, banging on a flat surface, knocking at the centre...reliable techniques of yore, are fruitless. Calling in the forces of the men is simply to have angry and frustrated men struggling with teatowels and muscle, looking for that pop of release. It is belittling. The other week my super-strong male hero simply gave up and threw the whole jar in the bin. He was too furious even to go and get his money back.
In itself, that is a hassle which should not be so often required of consumers - keeping the receipt, lugging the product back, going to the inquiry desk, waiting around for attention, then the calling of the superior, the issue of replacement or credit. Do we want another impenetrable jar of the thing we want to eat or do we just want money back and deny ourselves the product we needed or wanted? Do we have to unseal the product at the checkout to ensure that we can open it when we get home?
It gets worse and worse.
One needs a PhD to get into many products.
Most recently, it was just a plastic bottle of canola oil. First I took off the tight clear plastic casing on the lid. Then I looked for the usual tear strip to wrench off before removing the top. Oh, don't say the tag bit is broken? No? It is molded into the strip? No? Maybe it screws? No. After much intense scrutiny I perceived a slight indentation into which I could force a fingernail and, hey-presto, I flipped off the top. And there inside was a whole new puzzle of plastic pull tags which uncoiled to reveal a finger-pull. I slipped my finger in and carefully tugged. The plastic stretched and stretched and became cloudy. I was very careful, steady. I've experienced these plastic ring-pulls before. And, of course, the plastic was not strong enough to open the plastic. And there I was with a piece of plastic in my hand and the bottle of oil still firmly sealed. I had to get a sharp knife and stab it open. Bad for the knife and dangerous for me. Insane. Impractical. Where do these manufacturers get off? Who is being paid to invent closures that will only close but never open?
It is an accumulative thing. It has been steadily growing worse as our consumer market is more oppressed by regulations doubtless incurred by people who have sued because they have bought things badly sealed. Well, I'm going to sue, too. I'm going to sue the lot of them.
I'm gaining closure psychosis - a fear of opening anything.
I recoil in apprehension as I load the supermarket trolley. How will I get all this stuff open?
The final straw was the bottle of Vitamin B tablets. I've been buying them for years.
But now, suddenly, they are so well enclosed in their little brown bottles that - well, hell...
I removed the plastic cover, and, oh, bliss, the lid opened with ease. But wait. There's a liner sealing the pills inside. No worries, I'll prod it open. And so began another closures trauma. That internal seal simply would not budge or break.
I poked and pierced and stabbed and prodded, I probed gently, looking for for some new open-sesame trick.
I was suddenly overcome by realisation of the amount of time one spends these days struggling to open things. Those damned stupid milk cartons which I think are downright unhygienic. Ziplock grain bags with the cut-here lines. Candy bars and cheeses with a "tear here" which will not tear. Cartons, jars, bottles....
An increasing chunk of our lives is being consumed by closures.
And I gave up on Vitamin B and grabbed a beautiful bottle of screw-topped wine. At last something I could open. Aaah.
Showing posts with label security. Show all posts
Showing posts with label security. Show all posts
Monday, July 18, 2011
Thursday, August 02, 2007
Oh, Google, you let me down.
How to lose faith in Google. Just try popping in on its Mountain View HQ in California. If you loved Google before, you will have the old blood running cold afterwards.
I guess I was just naive to think I could swing past the Google building and take a couple of photos.
Well, I'd seen the stunning Yahoo building towering triumphantly out there in Silicon Valley and I had taken a zillion photos of the Oracle building - probably the most elegant and superior high tech establishment in the country, if you ask me. Its sleek blue cylindrical glass towers reach around a lake where a fountain plays in cheerful circles. It is a huge complex and, if there is security, it is pretty low-key.
Google, on the other hand, is the great paranoia security hell.
You can't even drive up the driveway. Security guards stop you and tell you that you will be trespassing if you cross the line into the staff carpark."The campus is private land", one told me when I asked if I could pop in and take some photos of the building.

Yes, we're talking a building here. Just a couple of exterior shots.
I wasn't asking for a the latest search secrets or even a guided tour. I was not trying to find the "Visitor Lobby" marked on the exterior signpost or to see if I could purchase a Google cap, although, had things worked out that way, certainly would have left the place wearing a Google cap, if there is such a thing.
But, as it happened, I was asking just to take a quick snap of the entrance to the building.

I was simply told that I was not permitted to take photographs anywhere on the property.
"You can go to the public field and take a photo from there," he said. "That is public".
Oddly, the field had a sign in the middle of it saying "Closed for Repairs". This had struck me as the funniest sign I had ever seen in a field. Not that it would have stopped me, had there been a way to get to the field.
The problem was that there was no where to park. Even to get to the neighbouring field.
You can't stop here,' the security guard insisted.
"But the whole parking lane right down the road has banned parking," I said.
It was not the security man's problem. All he had to do was to make absolutely sure that people like me did not go anywhere near the Google building. Even if we have identified ourselves and explained our humble mission.
It was an odd thing, the parking ban in the street. Amphitheatre Drive has only a few buildings on it - large outfits on huge chunks of real estate. They are on one side of the road only. Opposite is wasteland with a spectacular view of the mountains.
There is what looks like a parking lane along one side of the street - but it was entirely roped off and dotted with witches hats and signs insisting that there would be no parking. This covered the road for hundreds of yards both before and after the Google property. Half a mile or more. There was even a police car stationed at one point. This was serious no parking.

Apparently, some way further down is an Amphitheatre - for which parking is discouraged on the road to protect the businesses...the one or two of them on their vast acreages.
It surprised me that Google had no visitor parking lot....in fact, a lot of things were surprising me.
What happened was that I suddenly felt my faith in and loyalty towards Google shrivelling within me.
Suddenly the negative comments about the wicked Google empire started to make sense.
Only a world with something to hide would hide.
Paranoia belongs to people with agendas.

I felt like a complete idiot.
A few months ago I had written a vast weekend magazine spread on Google - its wonderful rise and the fair and emancipated way it treated its employees and kept the spirits up. How Google had ethics as well as the best staff conditions in the world.
My boss read my piece and said that he did not believe Google was wonderful at all, that I had been conned by Google propaganda.
I was furious. Google has had a few problems - but, as one who hooked straight into the search engine when it evolved, as one who was thrilled to be an early starter with Gmail, as one who looks for the changes in the home page and touts the brilliance of the search algorithm, I was confident in my judgements. I could mention legal issues on the Google record, I told the boss, but I simply would not turn my article into any form of Google-bashing. I genuinely admired Google and I wanted the article to reflect this. It went to print - and it did.
Now I feel two inches tall.
The boss was right.
Google is not quite what we have assumed. Google has a friendly homepage but an unfriendly interface.
Google will not let its fans take a photograph.
Not just a fan, but a card-carrying visiting journalist from overseas. I had mentioned to the guard that I was an Internet writer from Australia - "just want to take a picture".
But the guards were there with rules to follow. Keep everyone out except employees.
OK Google. I got the message. I got more than the message.
I am as offended and alienated as you intended me to be.
I now will not laugh at those who say that you are moving towards becoming the new Microsoft, the evil empire.
Perhaps you now are too powerful.
Perhaps we do need to be concerned.
Labels:
access,
ban,
bar,
censor,
google,
journalism,
mountain view,
photography,
san francisco,
security
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