Bruce Hawker - Labor's man of the soak cycle

The politicians, now vying for leadership of Australia, tell us that our broadband services cost nine times as much as that of the rest of the world and are 35 times slower. Labor candidate Kevin Rudd promises to amend this and to bring this nation up to speed, literally. Give or take five or so years to do it.
John Howard says Rudd is out of date and we've suddenly gone high speed.
Huh?
You could have fooled me.

This country is disadvantaged by its small population and large areas in issues such as the Internet. However, it really can't brag.
It has been slow to clue up from the word go - treating the Internet with absurd suspicion, unwilling to accept its global potency.
Right now there is a spin doctor called Bruce Hawker who is out there telling the country that "the internet is very much in its infancy"! The only value of YouTube and viral communications is that the mainstream media picks it up.
Huh?
Where has he been?

How embarrassing for a man to tout himself as a political strategist and be so painfully out of touch.
It has taken a long time for the mainstream media to clue up to the vast interactive population on the Internet. I know. I have tried to jog mainstream media for years and years - finding that they were only interested in stories which made the Internet into some sort of evil bogeyman.
This, of course, because mainstream media was frightened of the Internet. To its interests, the Internet was a bogeyman - a growing rival for consumer attention.
And so the scare stories revved up over the years and there was never anything positive to be said about the Internet.
And the real estate world moved online.
And the travel world moved online.
The marketplace was not as slow as the mainstream media. To hell with the bogeyman. It saw the consumers online en masse.
Financial institutions went online...everything has followed the people out into their anarchical virtual world of free speech.
Finally, the mainstream media realised that it had to bite the bullet, albeit reluctantly, and compete for an online market. If you can't beat 'em, join 'em.

So now the only person who seems to think the Internet is some sort of newly-spawned amateur hour is one Bruce Hawker.
Spin doctor? I don't think so. Soak Cycle is more like it.
Let me tell you Mr Hawker, the mainstream media picks up YouTube and blogs and internet activities because they are news. If the mainstream want to stay up with what is happening, it has to go online and be online. You could have called the Internet an infant a decade ago. But to do so in 2007 just shows how painfully out of touch you are.

God help Labor for employing you as an advisor.

Oh dear.

Toughing it out

Blogging has taken a back seat while this blogger struggles with self-deprivation.
Being at the computer is a powerful smoking cue in my life - so I have been prowling about it rather than spending time on it. This means that I am desperately behind. And it also means that in doing without one thing I love and depend upon, I am also having to step back from the other thing I most love and depend upon.
It is tough.
I can't believe that the patches are really helping. The cigarette cravings come at all the usual moments and they are intense - rather like a desperate thirst.
They come from some deep visceral source, rising up to make a million receptors strain and reach for the soothing comfort of the cigarette, the civilized rituals, relief.
Only smokers known the calming pleasure tobacco delivers.
Only smokers appreciate the way tobacco can focus the mind and power the productivity.
It is extremely sad and mean that it has become the great danger - the most maligned of activities. Beer-swilling men who fall down dead drunk after beating their children and raping their wives are less criticised than smokers. Alcoholics are nurtured by society, given sympathy and treated as people who have a sickness. It is never their fault. Not even the massive collateral damage left in their booze-stewed wake.
But smokers?
The grotesque manner in which society has treated smokers is one of the things which has made me resist giving up. So repulsed am I by the behaviour of the Australian anti-smoking lobby that I do not wish to be associated with them - even in the business of not smoking.
They are self-righteous bullies who have blackmailed their way into sanction of society - inflicting their ugliness not only on smokers but on everyone. Look what they have been doing by way of shock tactic graphic advertising in Australia?

The medical grotesqueries they expose on television and cigarette packets is a form of violent pornography. It is driven not by a sense of being helpful towards smokers but by spite.
The Americans handle the smoking messages much better than the Australians. Their television ads are suggestive, warm, positive, encouraging... They don't threaten or criticise. They hold out a hand.

And, as I give up smoking, I make it quite clear that those crass and shameful graphic Australian messages bore absolutely no influence. Rather, I had to be on the other side of the world, far away from the ugly Australian anti-smoking campaigners, to be able to undertake the battle. The American hand of kindness has quietly worked.


Ah, but the American advertising industry is way more sophisticated than Australia's.
Here, in the land of Vance Packard and Marshall McLuhan, advertising is an art form.

Australia never quite got the media message about the media message. Gawd, I dread getting back to the cheap crap they call television advertising in Australia. It's nothing more than a talent-free con job. And, giving the advertising industry low-lifes lots of money from the anti-smoking lobby, they have come up trumps with a truly appalling job.
The campaign is a failure. It has not worked. It is a disgrace. It is a national embarrassment.

So I had better succeed in giving up smoking here in America because I know that once back in Australia, there were be only the negativity of that squalid mob in my face.

How the hell did we spawn such malicious marketing inferiority!