Tuesday, December 11, 2007

Googling up the dregs

Somewhere along the line, a mob of tatty exploitationist amateur hour sods has totally screwed up the business of Google search.

These are the phoneys who leapt into what they assumed would be a zillion dollar business of rallying businesses to register on listing sites. Heaven knows what they charged them but, presumably, part of the deal was that they would buy priority listings for the listings with search engines. This all worked. Really badly. It has turned into an alienating mess which makes one shake one's head in despair and go back to the old phone book. Google has been nobbled by business listers.

I was searching for gelato manufacturers today.
Usually, doing a pure information search, one surfs quite neatly into news, web and blog data.
Search for something with a commercial edge and one comes up against the conmen who gave birth to these dire listings.
My suspicion, and please correct me if I am wrong, is that these sods ran around and rustled up the businesses, charged like wounded bulls, set up the sites - then took the money and retired.

All of us who know anything about the Internet know that it is an ongoing concern.
Data must be entered and updated. Websites must be maintained.
Things change. Things go out of date.

This is what happens with these assorted business listings. They are ad hoc. They are half out of date. And a lot of them are so badly programmed that they can't even sort themselves out into what purports to be categories.

These business listings, however, continue to claim priority on the Google spiders. Have they paid for these rankings? I guess so because there they are dominating the search results. One wades through them in pathetic hope that one may find what one seeks.

It is not to be.
One just finds more lists - often with maps. Gee.

Oh yes, the wide boys found themselves are chink of opportunity, made their money and ran - leaving chaos.

I liken it to tag graffiti scrawled all over a very fine and valuable edifice.


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redcap said...

I had the same problem earlier. I was looking for book publishing stats and all I got was a load of old tripe. It seems that when I went looking for such things six months ago, I usually found what I was after fairly quickly...