Sunday, October 21, 2007

Bruce Hawker - Labor's man of the soak cycle

The politicians, now vying for leadership of Australia, tell us that our broadband services cost nine times as much as that of the rest of the world and are 35 times slower. Labor candidate Kevin Rudd promises to amend this and to bring this nation up to speed, literally. Give or take five or so years to do it.
John Howard says Rudd is out of date and we've suddenly gone high speed.
You could have fooled me.

This country is disadvantaged by its small population and large areas in issues such as the Internet. However, it really can't brag.
It has been slow to clue up from the word go - treating the Internet with absurd suspicion, unwilling to accept its global potency.
Right now there is a spin doctor called Bruce Hawker who is out there telling the country that "the internet is very much in its infancy"! The only value of YouTube and viral communications is that the mainstream media picks it up.
Where has he been?

How embarrassing for a man to tout himself as a political strategist and be so painfully out of touch.
It has taken a long time for the mainstream media to clue up to the vast interactive population on the Internet. I know. I have tried to jog mainstream media for years and years - finding that they were only interested in stories which made the Internet into some sort of evil bogeyman.
This, of course, because mainstream media was frightened of the Internet. To its interests, the Internet was a bogeyman - a growing rival for consumer attention.
And so the scare stories revved up over the years and there was never anything positive to be said about the Internet.
And the real estate world moved online.
And the travel world moved online.
The marketplace was not as slow as the mainstream media. To hell with the bogeyman. It saw the consumers online en masse.
Financial institutions went online...everything has followed the people out into their anarchical virtual world of free speech.
Finally, the mainstream media realised that it had to bite the bullet, albeit reluctantly, and compete for an online market. If you can't beat 'em, join 'em.

So now the only person who seems to think the Internet is some sort of newly-spawned amateur hour is one Bruce Hawker.
Spin doctor? I don't think so. Soak Cycle is more like it.
Let me tell you Mr Hawker, the mainstream media picks up YouTube and blogs and internet activities because they are news. If the mainstream want to stay up with what is happening, it has to go online and be online. You could have called the Internet an infant a decade ago. But to do so in 2007 just shows how painfully out of touch you are.

God help Labor for employing you as an advisor.

Oh dear.

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