Sunday, October 22, 2006

Vegemite crisis

Vegemite has been banned by the American Food and Drug Administration. It has become an illegal import into the US.

According to NewsLtd, customs are frisking Aussies for it on entering the country.

I know Americans don't like Vegemite, but this is absurd. Americans don't eat Vegemite. Aussies eat it. Aussies eat it all the time. Aussies travel with it.
But not to America.
America has deemed it an unsafe food.
How bloody unfriendly. How bloody rude. How bloody wrong.
America, that "Supersize me" dietitic model for the world, is telling us that Vegemite, the salty yeast extract spread with all the B vitamins, is not for American toast.
Well, fellow Aussies, the only upside of this appalling piece of news is that Vegemite is not for American toast. It tastes lousy in the US. Why? Because Americans put a lot of sugar in their commercial breads - and Vegemite is not complemented by sugar. Americans eat a lot of sugar in a lot of things. You'd be amazed what carries added sugar. That is why they don't like the salty savoury taste of Vegemite. They are sweet-tooths. They can't even eat peanut butter without adding jelly to it, for heaven's sake.

Not that I am anti-American. I love America and the Americans. But I am very angry with America for making such an offensive rule on something I, and my fellow countrymen, their bloody ally, hold rather dear.

Ironically, Vegemite is now American-owned. Kraft. And the Kraft spokesperson seems disinclined to go into bat for Vegemite since it has an insignificant market in the US. And, if one reads the FDA website, one will discover that Kraft also seems to be disinclined to provide information the FDA seems to want from it in order to give Vegemite the OK.

This is seriously distressing and insulting to Australia and Australians. And baffling.


Anonymous said...

It's an outrage. Please consider signing my petition at and help save our Aussie icon. WE ARE NOT HAPPY LITTLE VEGEMITES

Brad Blanks said...

Stop vegemite from being banned in the US. It is bad news for Aussies living there and those in the states who love the yeasty taste of the breakfast spread that is vegemite...

check out this site

and sign the petition to save vegemite!